Mystery shopping, undercover exposes, worker interviews, even ‘sentiment’ monitoring on social media: brand watch agencies and ethical journalists use any means to keep brands honest, and their increasingly socially conscious audiences informed. We applaud them for it.
So how can we help? We can’t provide access to disgruntled workers. Workers would only complete our surveys if they knew they were doing so with complete anonymity and confidentiality. We can’t tip them off to investigate underperforming suppliers either: it is not us to say if a supplier is good or bad, it is up to the buyer-supplier.
But what we can – and will – do is showcase the buyers who use our innovative services to raise standards; and showcase the individual suppliers who raise their game. Good news stories might not be so headline grabbing to some, but then we are much less about red flagging issues and much more about green flagging partnerships.
Of course, you could argue that by interviewing the entire supply chain workforce of the world’s top brands, we’re in direct competition with brand watch agencies and ethical media correspondents. But we also share their goal of using information to raise standards.
For more information, call 01908 330242 email [email protected] or download our brochure.
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