‘Made in China’ isn’t enough. Which factory in China? Were the workers paid a living wage? Who supplied the raw materials that these people processed (the suppliers’ suppliers’ suppliers)? Where their workers…you get the gist.
And because we care, so increasingly does everyone else. Regulators, brand watch agencies, even politicians. We have colour codes and all the apps you can eat to keep us voting with our values; and a whole ‘Nike moment’ hungry social media waiting to amplify any brand transgression we come across. But does caring go far enough? Do our brand choices, more informed than at anytime in history, make a real difference?
Everything we do is designed to give those we all care most about a real say. Yes, we mean the cotton pickers, machine operators, production workers, construction labourers, assembly operatives, hotel workers, customer facing colleagues and migrant workers of supply chains. We mean listening to them in such a way that really does help end child labour and slavery, improve women’s rights, offer safer working conditions and fair pay. We mean helping them change the buyer-supplier relationship. For good. Forever.
It also means being part of the process that closes the gap between what a brand says about itself and what you and everyone else who experiences that brand, really think.
For more information, call 01908 330242 email [email protected] or download our brochure.
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