Brand stories are like Hollywood movies.
An action thriller to your customers, a love story to your employees, and a horror show to your competitors, they entwine the personal story – what you, the hero business owner sacrificed and risked – with the ups and down of the business.
An About Us/Me page that delivers all that is a blockbuster.
Brand stories Hollywood style
Love Hollywood movies or not, Hollywood has perfected a storytelling formula that sells. My top three books: ‘The Anatomy of Story’ by John Truby, ‘The Screenwriter’s Bible’ by David Trottier and ‘Writing Screenplays that Sell’ by Michael Hauge.
But you don’t have to buy these books to write your brand story. I’ve read the books and regularly use this formula to write brand stories (and in my spare time, screenplays).
And I’ve distilled the main ingredients into a FREE guide: Create a Brand Story like a Hollywood Movie.
Written as a movie script, Create a Brand Story like a Hollywood Movie is full of the tricks A list storytellers use to create the movies we love.
Read it and you’ll pick up the five things you need to write your blockbuster:
An overview of the universal elements behind all great stories
An understanding of the structure behind the movies you love
How to use that storytelling formula to create your brand story
How to use your blockbuster brand story to engage customers
And how to use it to inspire and attract employees
Of course, brand stories should never be too formulaic. And not every brand story is a rags-to-riches Cinderella story.
But every brand has a story to tell – and sell – to customers and employees. So get writing. And if you need some magical copywriting help, get in touch.
SPOILER ALERT: Once you understand the structure behind ALL successful Hollywood movies, you’ll never watch a movie in the same way again.
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