Three months ago, I had a well-paid job. A happy marriage. And lived in a nice house in a nice neighbourhood with a highly-prized local school.
Life was good enough to be considered lucky. But lucky felt unluckly. Like Fate was in control of me – not me in control of my Fate.
I believed – still do – that we are only in this world once. And we only have one shot at making a difference.
I also knew – still do – that back then I wasn’t making a difference to any world but my own. And pretty soon I would never get another chance to do something about it.
So against sage advice from family and friends, I quit my job. And taking my laptop and the toaster, moved out – to the garden shed.
I knew this was going to be financially perilous. I knew there were big brands out there doing what I wanted to do.
But I had something my rivals couldn’t buy: a belief that there were other people out there who wanted to make their own luck from now on.
Three months later, here we are…
This is a made up startup About Us page.
I’m not married. I don’t have a shed.
But I have been in a lot of startups. I know they take guts. Hard work. And a stubborn commitment to an idea that can threaten your commitments to everything and everyone around you.
It also takes telling a brand new brand story that engages customers, inspires employees, and doesn’t shy away from wearing its heart on its sleeve.
You’re only a startup once.
And if you want to start right, get in touch.
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