It’s good to talk.
It’s even better to know what we’re really talking about.
So to accelerate my understanding of who you are, what you need, and how long it might take to complete your copywriting project, these are the questions I like to ask to help get us on the same page.
You can download a Word version here and fill it in.
My name is Stuart Shaw and my email is: [email protected]
I’ll take a look and guarantee to get back to you within 24hrs.
Who questions
Who are you?
I need your name. Email. Phone number. Skype ID. URL (if you’re in dev, skip this one). And your motorcycle (not really).
Who am I working with?
You. Your boss. Your designer. A marketing/SEO guru. Or all of the above.
Who are your competitors?
Names. Addresses. Facebook haunts. Okay, URLs will do. But rank them with those that keep you up all night at the top of the pile.
More importantly, who are your customers?
UK housewives who read The Daily Mail is good. But if Mrs. H. Shaw from Scunthorpe evangelises about your brand and her blog has a zillion followers, I want to follow her.
What questions
What do you need?
Copy for a new site. New copy for an old site. Brochures. Presentations. Power Pages. Ads. Blogs. Flyers etc.
What do you want to achieve?
More social shares. More readers/followers/subscribers/members. More calls. More purchases. More column inches. Take your pick and refine.
What conversion number counts as success?
Depending on your last answer, how many more shares/readers/customers or column inches do you want. And by when. Talking of which…
What’s your deadline?
No, not that one, silly, the real one.
What’s your budget?
Revised based on all of the above.
Questions of style
Do you have any trademarks/SEO keywords in the wings?
I’m more than happy to ensure they get their spot in the limelight.
Are you sure are you want “chatty and engaging copy”?
Better question: Are you sure your customers will love you more by using chatty and engaging copy or will they run to the hills? If the tone of voice you want is actually passionate or authoritative, let me know here.
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