Resources

Brand storytelling is an art that you can learn, and there is nowhere better to learn than from Hollywood’s best. With this free brand storytelling guide, you can write an About Us/About Me page that engages customers, inspires employees, and is a horror story for your competitors.

Brand Storytelling Guide: Create a brand story like a Hollywood movie

Does your About Us or About Me page set the world alight? Does it tell your customers who you are and why they should buy into you? Does it give your biggest competitor nightmares or the sweetest of sweet dreams?

Hollywood has perfected a 3 Act storytelling formula that is easy to understand. And in this practical guide – written as a movie script – I show you how to use it to tell – and sell – your brand story.

SPOILER ALERT:  Reading this brand storytelling guide will enable you to see the underlying storytelling structure behind ALL movies.

Back in my days as a HR consultant, I wrote countless HR whitepapers. Co-written with my sister, Lindsay Soulsby, now a HR consultant at a blue chip brand and putting these ideas to work, you can download two free whitepapers here.

HR Whitepaper: The War for Talent Management

We all want to attract, hire, and retain the best talent around. And these days, social media is a great way of getting people to sign up to your mission.

But there is a new battle raging out there: the battle to have in place the most sophisticated, data-backed talent management framework you can get.

A framework not only battle tested by some of the world’s top brands, but one that debunks a whole lot of myths about how to get the best out of your best people along way.

A framework all yours in this FREE whitepaper.

HR Whitepaper: Rehumanising the Firm

People lie.  Steal. Cheat. Emigrate to Facebook every ten minutes. And that’s just in the boardroom.

But employees are also dehumanised by their firms. Driven to ill health by bad workplace cultures or the bad management practices of so-called ‘toxic managers’.

‘Rehumanising the Firm’ explores a new ‘science’ designed to manage People Risks in terms of the risks people pose to the business and the risks the business poses to them.

This free whitepaper may not put a human face on your brand, but it will make it more human.