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Your Twitter bio can be a lot of things. Sardonic. Straight up. Cheesy. Scary. Yawnsville. But one thing it has to be is short: 160 characters short. Get it right, you get followed. Get it wrong, tumbleweed… Now, there are tonnes of guides out there that teach you how to craft t

Whether you know it yet or not, your business is caught up in a readability race. A race to create the most accessible, legible, shareable and viral content. A race to find the perfect reading experience. Here are five reasons why the race is on: 1) Reader Mode The battleground – or s

“Why should I hire a copywriter?” I get asked this a lot. Most small business owners don’t think twice about hiring a web designer or a sales person or an accountant. Not everyone can design stunning sites, persuade grandma into prying open the shoe box or doing whatever it is that ac

To build a successful blog, all you have to do is regularly put out great content that your customers will love. Eventually, this will attract traffic to the blog and Google will reward all your hard work with first page status. All of which will lead to higher sales (if you’re bloggi

I first encountered what I call ‘writer danger syndrome’ when I started copywriting in a bustling design agency in Oxford 20 years ago. I had a philosophy degree, and they couldn’t think of anything else for me to do. But I was lucky. Philosophy teaches you to decons

I’ve met a lot of copywriters over the years and most of them shared the same thing in common: They weren’t natural born writers. Sure, a lot were struggling poets and novelists, even aspiring screenwriters. And in their spare time they still are. I’m in that camp. But most fell into

Writing great headlines is hard. It takes knowing the art as well as the science. But it is important. So important that some experts argue you should spend as much as 80% of your time writing great headlines and 20% writing the great content that goes with them. And not just in your

Even if you’ve never picked up a single book, you’ve read or heard some Nietzsche somewhere. Nietzsche’s ideas fill countless books, plays and poems – think Kafka, D.H. Lawrence, George Bernard Shaw, Rainer Maria Rilke or W.B. Yeats. They have preoccupied philosophers and sociologists

I’ve learnt a lot about writing for the web and made a tonne of embarrassing mistakes along the way. And I’m still learning. Still finding ways to add or razor an article to get it just so. And as a writer, I know ‘just so’ never comes. The best you get is ‘just the best it can be’. B