Brand storytelling rates

Before I tell you my brand storytelling rates, tell me about your brand.

Where did the big idea come from? Who is the person behind it? What problem do you solve? When did you launch? Where are you going next?

Human beings are storytelling machines

From the moment we left Africa 60,000 years ago, we’ve been telling stories.

Stories that pass on information to help us survive. Stories that teach us how to behave. Stories that make us happy or cross or just help us pass the time.

I’ve loved the art of storytelling ever since I chanced on a copy of mythologist Joseph Campbell’s ‘The Hero with a Thousand Faces’, a book the most successful storyteller of our time, George Lucas, credits as the catalyst for the Star Wars saga.

Brands tell stories too

Some brand stories look to the past. Check out Selfridge’s brand story – ‘Our Heritage’. The hoped for response: They must be doing something right, I’ll shop here too.

Some brand stories are all about changing the world and showcasing their passion. This is the ‘How it started’ page for the Donkey Sanctuary, a cause dear to my heart. Response: I want to be a part of the change too.

But very often, you hit an About Us page to find – bullet points and stock photos. No behind-the-scenes insights. No attempt at entertainment. No personality. No story.

If these brand stories were movies, they would go straight to DVD.

“No one will care about my story if my service rocks, right?”

Wrong. Here are three reasons why:

If I’m a potential customer and I can’t care about you I won’t care about what you do.

If I’m a potential employee and your story is lame, I’ll guess your workplace is lame too.

And if I’m a competitor, all that just sounds like Christmas.

Your brand story has to be a blockbuster to customers; a love story to employees; and a horror movie for your competitors.

Still not convinced, download my free guide: Create a Brand Story like a Hollywood Movie.

My brand storytelling rates

A standard About Us/About Me page takes two days to write. This includes half a day reading any associated documents relating to the brand’s history and competitor analysis.

I charge £400 exc VAT a day. So the total cost is £800 exc VAT.

If you want additional pages – Meet the Team etc. – my brand storytelling rates are half a day per page.

If you’ve never used a freelance copywriter before and don’t know the long-term value of professional content, you might want to check out my Copywriting Freebies page.