The MtG Manifesto

• PEOPLE WANT BRANDS THEY CAN BELIEVE IN

  We believe that traditional reporting methods (P&L/balance sheet; AGM meetings; quarterly reports; CEO presentations and PR/Marketing activity) can only ever tell you half the story. We mine insights 247365 from the customer, supplier or workers perspective to provide you with 360 view of the brand. It’s your choice then which brand you believe in.

• PEOPLE WANT TRANSPARENCY

  We believe transparency is the biggest single benefit of the digital age and the biggest opportunity for brands and their customers to make real change. We will not only mine insights from all parties but open up and share that information so that you can compare and contrast by competitor, sector, industry, and over time. Now you can mine your own knowledge gaps.

• PEOPLE WANT TO CUT TO THE CHASE

  We’ve spent a long (maybe too long) time mining compliance audits, labour practices, health and safety, CSR initiatives, worker engagement and customer satisfaction surveys, and 2.0 data capture processes. This has helped us create tools which get straight to the horses’ mouth and drill down into the core issues so you can see at a glance what people really think. Straight to the coal face, so to speak.

• PEOPLE WANT EVERYTHING UNDER 1 ROOF

  We believe time really is money. So instead of wasting time skipping around 50 different sources to learn about a brand, we present you with brand intelligence in a consistent real-time manner. Whether you’re a shareholder, consumer, supplier, auditor, media, even competitor, we have a mining hat just for you.

• PEOPLE WANT A PROACTIVE AND PREVENTATIVE APPROACH

  Shifting from the regulatory and compliance mineset (couldn’t help it), we aggregate and amplify worker, supplier and customer concerns to alert the regulator, media, buyer and the brand itself so that real-time action can be taken. Think of us as digital canaries.

If you share our beliefs, send us an email to [email protected]